A brand should be seen as more than the difference between the actual product and its selling price – they represent the sum of all valuable qualities of a product to the end user. From market planning to public relations/social media and web development, Martin & Company understands the value of having a consistent and effective brand strategy.
With over 28 Automotive Aftermarket Global Design Awards under our belts, we pride ourselves on effective creative design. Before designs are even considered, we do our homework by researching competitive activity, conduct focus groups when needed, and consistently deliver hard hitting campaigns targeting your exact demographic.
The landscape for brand communication is shifting almost daily as digital communication and social media platforms respond in real time to the demands of their users. Being a good brand steward requires a daily vigilance that is increasing in complexity at a rapid pace. We have the ability to communicate your brand message in more ways than ever; through myriad graphic, written and verbal communication forms. This is a powerful force, and Martin & Company can help you harness it.
Our creative team is highly experienced in all forms of product packaging. We believe strongly in the influence that packaging has on both immediate purchasing decisions and long-term branding. From simple product inserts to complex custom die cuts, we engineer and design packaging that’s attention grabbing and informative.
The evolution of social media has blurred the lines between traditional public relations to the point the two must be integrated in a synergistic relationship. This purposeful and carefully designed strategy must become an integral part of any complete and directed marketing plan. We understand not only the vital need to pitch content stories to editorial staff, but also how user-generated content affects both you and your customers and how they can begin building social engagement in the eyes of the ever-changing social media/PR landscape.
From weekly and monthly events scheduled at our local destination customer Fontanel, to trade shows of all sizes, Martin & Company is well equipped to handle the marketing needs of any event. Our tradeshow services include pre-event planning, brochures, multi-tiered direct mail campaigns, attention getting trade show graphics, custom show giveaways and more. Martin & Company also focuses on full-scale trade show promotion – handling the detailed marketing efforts for the show promoter, both to exhibitors and attendees.
Martin & Company also offers professional video services. Staying abreast of evolving trends, we understood that video is the number one consumed media with astronomical retention rates by viewers. All concept design, shooting and editing is performed in-house.