Monday, May 7th, 2012
Nashville, TN – Keeping up with the fast-paced and ever-changing landscape of digital social marketing has been the largest hurdle posed before today’s media solution agencies. Providing the very best in media strategies has been Martin & Company’s specialty for nearly 20 years, so it comes with great aplomb that Martin & Company announces the newest member of its team, Kevin Shaw, as its new Director of Public Relations and Social Marketing.
Having quickly escalated from Associate Editor of Mopar Muscle and Corvette Fever magazines, to Editor of Personal Watercraft Illustrated, and on to Senior Editor of several of powerTV Media’s online-only digital publications, Street Legal TV, LSXTV, Chevy Hardcore, and Rod Authority within nine short years, Kevin clearly possesses an unbridled passion for the automotive industry, communicated through his natural, conversational and entertaining editorial style.
Over the last two years, Kevin was instrumental in developing social media and online forum “best practices” as well as reshaping how digital magazines should be presented. He brings his understanding of how to best communicate with the automotive and powersports enthusiast to Martin & Company, and looks forward to providing its clients the same reach and circulation that the digital world can offer.
“It is with great enthusiasm that we announce Kevin Shaw as Martin & Company’s Director of Public Relations & Social Media,” said Zan Martin, agency president. “His years of experience as an editor for some of the automotive industry’s foremost print and online magazines was a major plus in the hiring decision. His keen understanding of the automotive culture and its brands allows him the ability to create compelling content for traditional media & PR, as well as websites, social media sites & mobile applications.”
Martin & Company was formed in 1993 by Zan and Randy Martin, and specializes solely on accounts in the automotive aftermarket. Randy, company CFO and Creative Director has helped the agency to win over 28 Automotive Aftermarket Global Design Awards. Zan has been active in the aftermarket for over 25 years and has served as the chair of SEMA’S Businesswomen’s Network (SBN), was the Athena Award winner in 2005. For additional information about Martin & Company Advertising, visit www.martincoadvertising.com, or call 615-876-1822.
Client:Martin & Company
Monday, April 9th, 2012
Gatlinburg, TN (April 6, 2012)… After 15 years of unveiling the artistic excellence of many celebrated artisans during the Cliff Dweller’s Spring Gallery Gathering, it is with great anticipation that the owners announce their 16th annual gathering to be held April 25-29 at 668 Glades Road in Gatlinburg. The event will be five days of art, music, critters, demonstrations, food & open house! MUSIC! Featured guest artists will be: Jon Ives and Rachel L. Gibson who comprise the talented duo “Pea Pickin’ Hearts.” They will dish up a heaping serving of their original work & traditional favorites peppered with wit and sides of amusing commentary. Great music on the front porch from 1-5pm on Sat, April 28.
CRITTERS! Another featured guest will be: Lynne McCoy – an amazing woman who is a federally licensed independent wildlife rehabilitator and teacher. Lynne will bring her assortment of rescued wildlife from New Market, TN to Cliff Dwellers on Saturday April 28 from 10am – 5pm. Always interesting and endearing! You’ll be surprised where you’ll find these critters! “We have a large fan base who are eager every year to attend our gathering and see what all of our artists have created during those long winter months”, stated Theresa Tyler, one of five artist/owners of the gallery. Much of the success of the gallery in fact can be attributed to the diversity of the work displayed within its historic walls. Louise Bales is a watercolor artist, and paints natural images on gourds; Diana Bruhn-Hafner is a weaver and fiber artist; Pat K. Thomas is a calligrapher, marbler and mixed-media artist; Theresa Tyler is a basket-maker and weaver; and Winnie Utterback throws pottery. In addition to the owners’ work, an extensive selection of original art by more than 60 local artists is also available for sale. “We are especially proud of the nationally acclaimed work of Randal Martin, whose intricately detailed wildfowl woodcarvings have been commissioned by collectors all over the world. From the smallest hummingbird to life size birds of prey, his work is exquisite”, said Louise Bales, the artist/owner who actually discovered and recruited Randal to the Cliff Dwellers Gallery. History of the Cliff Dweller’s Gallery The Cliff Dwellers Gallery has a rich and historic background. It was originally built in 1933, by artist Louis E. Jones of Pennsylvania as his home, studio space and gift gallery. He was the first artist to successfully make a living painting the Great Smoky Mountains. It was with great vision that Jones bought property on Gatlinburg’s main road. He had become aware that Congress was taking steps to establish the Great Smoky Mountain National Park, and must have imagined the Park would bring thousands of visitors to the area. Little did he know it would become the nations’ most visited national park! The Cliff Dwellers’ classic lines and stonework construction became a fixture of the Gatlinburg community. It was regularly visited by generations of tourists from the mid 1930’s until 1995 when it was moved to its new Glades Road location. The move of the building is a story in itself. For many years, nationally acclaimed Gatlinburg artist, Jim Gray, had admired both the Cliff Dwellers building and the art of Louis Jones. When he and his son heard that the property was to be demolished, they bought the building and moved it to its current location. It took precise measurements, cutting the building into four separate sections, five weeks to make the initial move and another eighteen months to reconstruct the Cliff Dwellers. Most visitors and locals agree that for historical value alone, it was worth the effort. When the building was reconstructed in 1995, a co-operative of women artists (established in 1988), was invited to display and operate the gallery. In 2001, the six owner/artists purchased the building from the Grays and have never looked back! “We work hard to listen to our visitors and provide the one-of-a-kind artwork that encourages the support of loyal, returning customers”, stated Pat K. Thomas. “It is an added bonus that we provide a familiar setting on Glades Road where visitors can attend our gathering and literally walk through and experience a piece of Gatlinburg history. We want to extend an open invitation for everyone to come and enjoy the event!” Louis Jones’ beautiful sunlit studio is filled with pictures of Gatlinburg in the early days and a few original items from the history of the building. The Cliff Dwellers Gallery is located at 668 Glades Road, Gatlinburg, TN 37738. For more information, you can also visit www.cliffdwellersgallery.com, or call 1-865-436-6921. Cliff Dwellers Photo Captions: Dennis Mummert works with clay on the Cliff Dweller’s porch, Dr. Sid’s photographic impressions, Doll by Gabriella Henry, Historic Building signage, Shibori scarves by Pat Thomas, Winnie Utterback pottery, and Randal Martin wood carving.
Client:Martin & Company, Press Releases
Monday, September 26th, 2011
Whites Creek, TN (September 21, 2011)… A little known part of Middle Tennessee History will come alive at the James Gang Festival and Shootout in historic Whites Creek on Saturday, October 2nd from 10:00 am until 4:00 pm.
It will be a dramatized shootout on the exact site where, almost 130 years ago to the day, a James Gang member was captured, forcing Jesse and Frank James to flee the Nashville area and thus end the James Gang era in Tennessee. Shootouts & reenactments are scheduled at 11:00 AM & 2:00 PM.
“Jesse James and his gang were very active in the Whites Creek area,” said John Grimes, proprietor of The James Gang Company’s …”Not so general, general store & Saloon Café,” where all the excitement took place so long ago. “And that’s just part of the rich history of the Whites Creek community that few residents of Nashville and the surrounding area know about.”
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Client:Martin & Company, Press Releases
Monday, August 22nd, 2011
NitroPlate, a division of Servitech Industries, longstanding experts in the heat and corrosion resistant coating industry, has recently unveiled it’s newly designed website located at www.nitroplate.com. The all new site has been designed to be a comprehensive resource for current and potential NitroPlate customers.
The new website features information on the various types of coating finishes, pricing, ordering info and racers photos. It also contains the company’s industry-best warranty.
“When we proposed recreating the NitroPlate site, we knew it was time for them to move from outdated technology, to a platform that was dynamic.” said Zan Martin, Owner of Martin & Company Advertising. “We developed and organized the site in such a fashion that anyone will be able to find exactly what they are looking for with extreme ease. And the format will work with traditional computers or mobile devices. In terms of navigation, functionality, and add on capability far into the future, we are proud to attach our name to it.” (more…)
Client:Martin & Company, Press Releases
Friday, May 27th, 2011
For Immediate Release. May 27, 2011 (Nashville, TN)… Martin & Company Automotive Marketing Solutions is proud to be a part of the Power Zone – a new free zone area open during CMA Music Festival. The 2011 CMA Music Festival will take place Thursday through Sunday, June 9-12, in downtown Nashville, Tennessee.
The new Power Zone will be placed in the parking lot located at 2nd Avenue and Church Street in downtown Nashville. Power Zone exhibitors will be open Thursday – Saturday, 10 AM – 6 PM; Sunday 10 AM – 4 PM. Many of the automotive aftermarkets top brands will be represented with booths and custom show cars and trucks on display. Traxxas, a leading manufacturer of radio controlled cars and trucks will anchor the automotive section of the Power Zone and will feature a test track where attendees can test drive RC vehicles. Other brands in attendance include: A.R.E, manufactures of fiberglass truck cap and tonneau covers, will have their recently unveiled Pro Football Hall of Fame truck for fans to see. The world-famous BigFoot and Firestone Tires will have their unique Chevy-body BigFoot truck on display with a chance to win a set of Firestone Tires. E3 Spark Plugs will be offering fans the chance to win a ride in BigFoot and a trip to the 2011 Indy Jamboree in September. Edge Products & Superchips will be demonstrating their all-new line up of performance tuners for cars, trucks and motorcycles. The K&N Air Filters booth will host Dan Fletcher’s NHRA World Championship SS Camaro and a drag racing practice tree with prizes for perfect reaction times. Hot Rod Magazine will offer a chance to win a year’s subscription and display a 1957 Chevy Wagon, dubbed the “Zandy.” The Specialty Equipment Market Association (SEMA) will have their SEMA Action Network (SAN) on hand to inform attendees about how they can help to protect their passion for the automobile hobby. Skyjacker Suspensions will round out the exhibitors list with two of their custom lifted trucks on display. Cooter’s Place Museum and Store will have the ‘General Lee’ and have Dukes of Hazzard Merchandise for sale. Television personalities Stacey David of Gearz on Speed TV and Kevin Tetz co-host of TRUCKS! TV on Spike will be on hand for autographs.
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Client:Martin & Company, Press Releases
Tuesday, March 22nd, 2011
Nashville TN, March 22, 2011… Introducing the new The Bass Pro Shops Land & Wildlife Expo presented by Ram Trucks is a family-friendly, destination event for hunting, fishing and outdoor enthusiasts, showcasing land conservation and resource management technology from top outdoor retailers and organizations.
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Client:Martin & Company, Press Releases
Monday, January 10th, 2011
Martin & Company, a leading marketing solutions firm specializing in the automotive aftermarket is pleased to announce the addition of Rachal Smith, Vice President of Strategic Operations to its staff. Her years of automotive experience in product and program development, her event promotion and marketing skills as well as an award winning sales history make her the perfect partner to bring to life the new vision for the agency as described by agency president Zan Martin:
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Client:Martin & Company
Monday, September 27th, 2010
A little known part of Middle Tennessee History will come alive at the James Gang Festival and Shootout in historic Whites Creek on Saturday, October 2nd from 10:00 am until 4:00 pm.
It will be a dramatized shootout on the exact site where, almost 129 years ago to the day, a James Gang member was captured, forcing Jesse and Frank James to flee the Nashville area and thus end the James Gang era in Tennessee. Shootouts are scheduled throughout the day. (more…)
Client:Martin & Company
Wednesday, August 4th, 2010
Martin & Company announces the addition of Brian Zembrycki to its seasoned agency team. Brian brings with him 28 years of experience in the automotive aftermarket where he has served in numerous management capacities specializing mostly in the racing sector. He will be the Marketing Administrative Assistant to president and owner Zan Martin, as well as managing the agencies New Business Development division. (more…)
Client:Martin & Company
Thursday, July 2nd, 2009
Nashville, TN (July 2, 2009)… Zan Martin, president and owner of Martin & Company Advertising of Nashville, TN, recently was elected to the Specialty Equipment Market Association’s (SEMA) Board of Directors. The SEMA trade association represents the $31 billion specialty automotive industry. With nearly 6,000 member companies, the industry provides appearance, performance, comfort, convenience and technology products for cars, trucks and recreational vehicles. The SEMA Show, held annually the first week of November in Las Vegas, is the premier automotive specialty products trade event in the world, attracting more than 100,000 industry leaders from over 100 different countries. (more…)
Client:Martin & Company
