Wednesday, May 16th, 2012
For Immediate Release:
For more information contact:
Kevin Shaw
kevin.shaw@martincoadvertising.com
615/876-1822
Although the first week of November may seem like a ways off, SEMA is right around the corner and will be here sooner than you think. Keeping that in mind, Kelderman Air Suspension Systems is already hard at working prepping for the international trade show, and has recently announced their Ford Super Duty F-250 joint venture project with Monster Energy, Toyo Tires and DUB Magazine.
When first presented to Ford Motor Company, Kelderman proposed that the truck would targeted at the coveted lifestyle segment of the automotive industry, enthusiasts who strive for excellence in customization as much as performance. Jeff Kelderman explained, “Each one of these companies is committed to the continuous expansion of this segment by creating the ultimate lifestyle pickup. Kelderman will take every measure possible to accomplish this goal.”
As pickup trucks continue to grow in popularity throughout this segment, manufacturers have found that many customers are using their trucks more as “daily drivers” rather than as dedicated “work trucks.”
Noting this, Kelderman continued, “With so many varied aftermarket accessories, it is now possible to build a lifted truck that appears as nice – as or nicer – than any sports car on the market, which is the focus of this build. The 2012 Ford Super Duty is the perfect vehicle for Kelderman’s customers to personalize their vehicles. Here at Kelderman, we believe that driving a Super Duty speaks about how you live your life. In conjunction with DUB Magazine and the DUB Show Tour, Kelderman wishes to publicize the relationship people have with their vehicles. The statement a person’s car says about them is second to none. With the proud heritage of Ford Motor Company and all the companies in collaboration with Kelderman on this Super Duty project, Kelderman will show how Ford Motor Company is part of the American way of life and how the Super Duty is an extension of their personality.”
From the quality of products it engineers, Kelderman Manufacturing, Inc. manufactures and markets to the dedication in servicing every customer that walks through the door. Today, what started out in a one-stall “hot rod” shop, has grown into a 30-acre, 100,000 square foot manufacturing facility. Kelderman has changed and evolved considerably over nearly 40 years and is known and respected for being very diverse in the products it offers. For more information, contact Kelderman Air Suspension Systems at kelderman.com or at (800) 334-6150.

Client: Kelderman, Press Releases
Wednesday, May 16th, 2012
For Immediate Release:
For more information, contact:
Zan Martin
zan.martin@martincoadvertising.com
615/843-1822
Celebrate your state’s uniqueness with an amazingly one-of-a-kind hand-carved sculpture of your state bird created by nationally-acclaimed fine artist Randal Martin. Nowhere else will you have the chance to have the famed wildfowl sculptor create a similarly unique wooden masterpiece representing your state and its official bird.
The decision to provide this not-to-be-missed opportunity came about after presenting Tennessee Governor Bill Haslam a gorgeous Mockingbird sculpture, the official state bird of Tennessee, this past April. Details of the sculpture revealed the bird meticulously perched on a carved branch of a Tulip Poplar, the state tree, accompanied with the state insect, the ladybug. The unveiling ceremony occurred in the Governor’s Conference Room in the State Capitol.
After examining the wooden sculpture, Governor Haslam expressed his gratitude, saying, “On behalf of all of the citizens of the Volunteer state, I want to thank Randal Martin for this one of a kind sculpture of the state bird of Tennessee. It is a stunning piece of art to add to the Capitol’s collection, and I will proudly display it in my office for all to see!”
The mockingbird carving is currently sitting on top of an end table in the Governor’s conference room. It is one of the most visible pieces in the room where the Governor meets with legislative leadership, foreign diplomats, corporate execs, etc.
Randal’s work has been featured in the White House – as he was commissioned to carve a one-of-a-kind bluebird ornament for the White House Christmas tree for an “All Creatures Great and Small” seasonal theme, where he and his wife, Zan, were invited to Washington by First Lady Laura Bush for a special viewing of the nation’s Christmas tree.
Other commissioned works include an Ivory Billed Woodpecker for the IJAMS Nature Center, in Knoxville, TN and a Red Cockaded Woodpecker for a Florida Nature Center, as well as a Hummingbird carving which was presented to the Vice President of Nippon Telephone & Telegraph Co., the largest corporation in Japan. Moreover, Randal’s work has also been displayed in several national galleries, including the Horizon Fine Art Gallery in Jackson Hole, WY. and the JRB gallery in Oklahoma and the Cliff Dwellers Gallery in Gatlinburg, TN.
Randal expressed interest in crafting all 50 states’ official birds with eagerness, citing, “I typically have four or five carvings going at once, and as they come to life, I can’t wait to do another.” Each sculpture requires between two-to-three months to complete, so commissions are encouraged immediately. He’s won ribbons and awards for every carving he has ever entered in competition throughout the years since he focused on wood as his primary artistic medium.
Client: Key Artist Management, Press Releases, Randal Martin
Tuesday, May 15th, 2012
For Immediate Release:
For more information, contact:
Kevin Shaw
kevin.shaw@martincoadvertising.com
615/876-1822
Merit, TX (May 15, 2012) The JTB Power Solution was designed by RV’ers for RV’ers to solve the problem of the expanding power needs in the RV industry. If you are tired of having to manage your power, and are ready to crank up those AC units, make use of any appliance you need and enjoy RV’ing as it was destined to be, then regardless of the RV you drive, the JTB is right for you.
The JTB is a 20 amp electrical circuit expansion unit that works in all RV parks, including those with 30 amp service with GFCI, unlike that of a “Y” box. Once you’ve utilized the JTB technology at a park with GFCI and move on to a 50 amp park, the JTB automatically switches back to its original settings. There are no switches or meters to monitor. The unit performs harmoniously with the existing RV power grid, eliminating circuit overload that trips breakers by reducing heat in the original power grid circuit panel and breaker box. The JTB allows for a full 50 amps of service at ALL RV parks’ 30 amp pole.
Kirk, a satisfied customer from Texas said, “We love it. The JTB is the single best thing that I have purchased for my motorhome.” Randal from Tennessee chimed in to add, “The best thing about the JTB is that whether we are at an RV Park with 30 amp service or 50, the technology in the box gives us the exact power we need.”
All JTB units are manufactured in Merit, TX, come with a full one year warranty, and are available now at most local RV dealers nationwide. For more information call the sales & technical support line at 903-776-2913 or visit us online at www.jtbmfg.com.



Client: JTB, Press Releases
Monday, May 7th, 2012
Nashville, TN – Keeping up with the fast-paced and ever-changing landscape of digital social marketing has been the largest hurdle posed before today’s media solution agencies. Providing the very best in media strategies has been Martin & Company’s specialty for nearly 20 years, so it comes with great aplomb that Martin & Company announces the newest member of its team, Kevin Shaw, as its new Director of Public Relations and Social Marketing.
Having quickly escalated from Associate Editor of Mopar Muscle and Corvette Fever magazines, to Editor of Personal Watercraft Illustrated, and on to Senior Editor of several of powerTV Media’s online-only digital publications, Street Legal TV, LSXTV, Chevy Hardcore, and Rod Authority within nine short years, Kevin clearly possesses an unbridled passion for the automotive industry, communicated through his natural, conversational and entertaining editorial style.
Over the last two years, Kevin was instrumental in developing social media and online forum “best practices” as well as reshaping how digital magazines should be presented. He brings his understanding of how to best communicate with the automotive and powersports enthusiast to Martin & Company, and looks forward to providing its clients the same reach and circulation that the digital world can offer.
“It is with great enthusiasm that we announce Kevin Shaw as Martin & Company’s Director of Public Relations & Social Media,” said Zan Martin, agency president. “His years of experience as an editor for some of the automotive industry’s foremost print and online magazines was a major plus in the hiring decision. His keen understanding of the automotive culture and its brands allows him the ability to create compelling content for traditional media & PR, as well as websites, social media sites & mobile applications.”
Martin & Company was formed in 1993 by Zan and Randy Martin, and specializes solely on accounts in the automotive aftermarket. Randy, company CFO and Creative Director has helped the agency to win over 28 Automotive Aftermarket Global Design Awards. Zan has been active in the aftermarket for over 25 years and has served as the chair of SEMA’S Businesswomen’s Network (SBN), was the Athena Award winner in 2005. For additional information about Martin & Company Advertising, visit www.martincoadvertising.com, or call 615-876-1822.

Client: Martin & Company
Friday, May 4th, 2012
Jiffy-tite is pleased to announce its new premium line of Transmission Kits available with steel braided Teflon hose. Now, not only can you extend the life of your set up, but as always, Jiffy-tite’s revolutionary Quick Connect Fluid Fittings make changeovers a breeze. When it comes to transmission kit changeovers, the time investment can be significant, especially in a racing environment. Because the fittings connect & disconnect in seconds, there is no need to drain the transmission fluid. Simply disconnect the self-sealing quick-connect fittings and the job is done with no leaks or mess.
Unlike an old fashioned threaded fitting set-up, this innovative kit allows you to connect or disconnect the cooler line in seconds with no tools. There’s absolutely no wrenching required for a high flow, 100% leak proof seal. To connect, simply pull the socket collar back and insert the male plug on the cooler line. Then release the collar. Jiffy-tite Transmission kits are available to fit virtually all transmissions, and are available in -6 AN. They come standard with Fluorocarbon seals.
Jiffy-tite Motorsports makes a full line of Quick-Connect Fluid Fittings available for virtually any fuel, water, engine or transmission oil system on the market today. They are the fastest, most secure fittings in the industry and are NHRA and IHRA approved and SCCA accepted
For more information about the easy to use Jiffy-tite Quick Connect fittings or systems, please call Duane LaFleur at Jiffy-tite Motorsports: 1-888-605-7788, or visit www.jiffy-tite.com.

Client: Jiffy-tite, Press Releases
Friday, May 4th, 2012
A born entrepreneur, Robert G. Zillig sold farm fresh eggs door-to-door, bottled and sold bleach and was a real estate salesman in his early years. In 1963 Robert, better known as Bob to his friends and family, was a fairly successful supplier salesman to the automotive OEMs (Original Equipment Manufacturers), however there was a problem; on a regular basis he was unable to fulfill orders for specialized fluid transfer fittings. That’s when he decided to strike out on his own and start a company called Jiffy-tite.
Using the cellar of his 150-year-old farmhouse as his research and development lab, and beginning with only one employee, his wife, Shirley, Bob designed and created the first Jiffy-tite® Quick-Connect Fluid Fitting. The result was a compact, snap-on, leak proof fluid connector that exceeded every OE customer’s requirement. Bob’s connector set the benchmark for innovation and quality in the fluid transfer fitting industry, and is still setting the benchmark for OEM customers including General Motors, Mercedes Benz and Chrysler.
What is a Quick-Connect?
Quick-Connect style fittings can be connected in seconds with no tools. Quick-connects are made from various aluminums, steels or plastics and are designed to join tubes or hoses to different serviceable devices. Designs used for OEM applications require the use of a disconnect tool for added safety. Just press the tube into the fitting. An audible “click”, a visual engagement line and an optional assurance cap help ensure that a leak-proof connection has been made.
The Motorsports Connection
In 1999, drag racer Duane LaFleur, approached the CEO of Jiffy-tite, Steve Zillig, Bob’s son, about the potential to market a new Quick-connect/Quick Disconnect version of these fittings for use in the race industry. Because these fittings connect to many types of lines including fuel, water, engine and transmission oil, and are safer than traditional threaded fittings, LaFleur felt confident that there would be a ready market of racers that would want to use this cutting edge technology to save time, on and off the track, especially with the added safety component of a Quick-Connect.
With traditional threaded fittings there is always a risk that fluids can leak. Jiffy-tite’s unique, high-flow valve technology in the plug and socket assembly automatically interrupts the flow of fluid when disconnected to protect against hazardous gas leaks or potential hot oil spills. Tested and proven to have a 100% leak proof seal up to 200 psi, Jiffy-tite fittings provide unsurpassed performance under extreme racing applications, thus making it a natural solution for the drag race market.
What is a Motorsports Quick-Connect?
Made of lightweight, 6061-T6 aluminum, brass valves, and stainless steel ball bearings, the Jiffy-tite Motorsports Quick-Connect Fluid Fitting is designed for an extra long life. These Quick-Connects can be connected in seconds with no tools. Just slide back the socket collar on the female end and push the male and female ends together to attach. Pull the socket collar back to disconnect.
Supplying the World
Now, some 49 years later, Jiffy-tite, Inc. has grown into one of the largest fluid transfer fitting companies in the world, supplying more than 140,000 fittings every day on six continents to OEMs and automotive enthusiasts alike.
Headquartered in a 70,000 sq. ft. facility in Lancaster, New York, Jiffy-tite Quick-Connect Fluid Fittings have become the industry standard in oil cooler fittings for radiator and transmission applications. Jiffy-tite fluid fittings have been discovered and are used by racers of many different drag classes including Pro-Stock Champion, Warren Johnson. It is the only fitting on the market today approved for use in all categories of NHRA and IHRA.
Jiffy-tite Connects With Racers
In 2008, Jiffy-tite announced that the company would step up support of NHRA racers with a product contingency program for the 2008 season. To date, Jiffy-tite has posted thousands of dollars in contingency funds for all categories at both the NHRA Lucas Oil events and Full Throttle Drag Racing Series.
Contingency requirements include use of $200 worth of Jiffy-tite product and a proof of purchase, decals displayed on both sides of car, and the signing of a release to promote wins in Jiffy-tite promotional material and/or public relations.
For more information about Jiffy-tite’s contingency program, contact motorsports@jiffy-tite.com. For more information about this dynamic company that is staying on the cutting edge of fitting technology with new products including their safety lanyard fitting, go to www.jiffy-tite.com.
Side Column:
Text by John DiBartolomeo
Duane LaFleur, Super Gas/Super Comp Racer
Duane LaFleur, Jiffy-tite’s Sales Manager, participates in drag racing in the Super Gas/ Super Comp category. Duane started his race career in the early 90’s in a ’67 Pontiac Firebird purchased for $100.
Debuting in the Super Gas class with Duane behind the wheel, the family chose to run in the ultra-competitive 9.90-indexed category in both NHRA and IHRA trim. Duane scored the Can-Am Super Gas Series Championship in 2002, along with several other late round finishes.
In 2006, the year started out rather innocently. Earlier in the year, they had scored a runner-up finish at an IHRA Pro-Am event and a semi-final finish at the NHRA national event in Columbus, OH and were looking for more success. It was in June, at the K&N Filters NHRA Supernationals in Englishtown, New Jersey where the number three cylinder connecting rod decided to exit, oiling the tires and flipping the car 9 times. After the smoke had cleared, the Firebird was a total wreck.
Less than a year later, Duane returned with a state of the art 1968 Chevrolet Camaro roadster built by Russ Farmer of Race Tech Race Cars. Larry Sexton of White House, TN built the power plant starting with a Merlin block and filled it with a Lunati crankshaft that equaled up to 540-cubic inches. A set of Brodix cylinder heads seal up the cylinders, while a COMP Cams camshaft is driven by a CV Products belt drive that opens the valves by way of a set of T&D shaft rocker arms. An Edelbrock intake manifold tops off the assembly, while a Moroso oil pan and pump hold enough Valvoline oil to keep it all lubricated.
And of course, a DRE engine diaper seals off the bottom end. Behind the engine, a BTE torque converter sits in front of a Powerglide transmission. The 108-inch wheelbase chassis utilizes a four-link rear suspension that’s supported by a set of AFCO’s newest external canister coil-over shock absorbers. Jiffy-tite Quick-Connect fluid fittings were used throughout.
In 2007, the Jiffy-tite car was voted Best Engineered at LODRS Maple Grove, PA and at the Torco Race Fuels Nationals in Chicago, IL. Duane was the number one qualifier at the 2007 U.S. Mac Tools U.S. Nationals with a 9.900 E.T.



Client: Jiffy-tite, Jiffy-tite Motorsports, Press Releases
Friday, May 4th, 2012
Dripping fuel, scarred up fittings and time-consuming wrenching can make installing a carburetor a real pain. Why make installing and testing more work than it has to be? The Jiffy-tite Quick-Connect Carburetor Kit saves time and makes changeovers a breeze. Unlike an old fashioned threaded fitting set-up, this innovative kit allows you to connect or disconnect the fuel line(s) in seconds with no tools.
There’s absolutely no wrenching required for a high flow, 100% leak proof seal. To connect, simply pull the socket collar back and insert the male plug on the fuel line. Then release the collar. Just listen for the click and the carb is ready to go. Disconnect with a simple pull on the collar and the valve design keeps the fuel safe inside the line, and without having to drain your fuel bowl.
The unique, patented Quick-Connect design works with most of the popular high-performance carburetor applications on the market. Designed to be lightweight for race applications, Jiffy-tite Carburetor Kits are sold standard-valved in either AN size 6 or 8, with aluminum washers, and are available to work with 7/8” x 20, 9/16” x 24 and 5/8” x 20 applications in a variety of adaptive styles. Viton® (Fluorocarbon) seals are standard, however, for alcohol and methanol applications, Buna N (Nitrile) seals and EPDM seals are available.
Jiffy-tite Motorsports makes a full line of Quick-Connect Fluid Fittings to fit virtually any fuel, water, engine or transmission oil system on the market today. They are the fastest, most secure fittings on the market and are NHRA and IHRA approved and SCCA accepted.
For more information about the easy to use Jiffy-tite Quick Connect fittings or systems, please call Duane LaFleur at Jiffy-tite Motorsports: 1-888-605-7788, or visit www.jiffy-tite.com.

Client: Jiffy-tite, Press Releases
Friday, May 4th, 2012
Jiffy-tite has been the preferred manufacturer of fluid connectors for the industrial and original equipment manufacturer sector of the automotive industry since 1963. Their customer list includes names like Chrysler, General Motors, Ford, Caterpillar, Mercedes Benz, Harley Davidson and more.
Jiffy-tite’s state-of-the-art technology provides far better seal integrity than any other product on the market, which is why they meet the OE’s stringent quality requirements. Unlike threaded fittings, which always present a risk for fluid leaks or hot spills, Jiffy-tite’s unique design provides a 100% leak proof seal. Even when disconnected, Jiffy-tite’s Motorsports fittings prevent fluid loss.
And now, Jiffy-tite offers a new female AN swivel elbow that allows for proper alignment in the exact location it is needed. You simply attach the elbow to the male thread, swivel the elbow to where you want it, and tighten into place. They are available in size -4 to -12, in 45º and 90º and in both plug and socket.
Jiffy-tite Motorsports makes a full line of Quick-Connect Fluid Fittings available for virtually any fuel, water, engine or transmission oil system on the market today. They are the fastest, most secure fittings in the industry and are NHRA and IHRA approved and SCCA accepted.
For more information about the easy to use 2000, 3000 & 5000 series Jiffy-tite Quick-Connect Fluid Fittings, or any of their Quick Connect systems, please call Duane LaFleur at Jiffy-tite Motorsports: 1-888-605-7788, or visit www.jiffy-tite.com.


Client: Jiffy-tite, Press Releases
Friday, May 4th, 2012
Jiffy-tite has been the preferred manufacturer of fluid connectors for the industrial and original equipment manufacturer sector of the automotive industry since 1963. Their customer list includes names like Chrysler, General Motors, Ford, Caterpillar, Mercedes Benz, Harley Davidson and more. Jiffy-tite’s state-of-the-art technology provides far better seal integrity than any other product on the market, which is why they meet the OE’s stringent quality requirements. Unlike threaded fittings, which always present a risk for fluid leaks or hot spills, Jiffy-tite’s unique design provides a 100% leak proof seal. Even when disconnected, Jiffy-tite’s Motorsports fittings prevent fluid loss.
Available in 2000, 3000 and 5000 Series, Jiffy-tite’s Quick Connect fittings were designed by racers for racers and provide unsurpassed performance under extreme racing conditions. They can replace nearly any fitting in any location and are available in straight, 45º and 90º, either valved or non-valved. All sockets are available in Jiffy-tite gold, or Stealth Black finish, and both sockets and plugs can be special ordered in stainless steel. They come standard with Fluorocarbon seals. Buna N (Nitrile) and EPDM seals are also available, as are Caps, plugs, and C clips.
2000 Series are available in the following sizes:
- -3 AN to -6 AN 37º Male and Female
- 1/8” to ¼” Male and Female NPT
- -3 AN to -6 AN Hose Barb
- -4 AN to -6 AN Push to Lock Hose Barb
- -4 AN to -6 AN Reusable Nut Hose End
- -4 AN to -6AN Male O-ring Boss Seal
- -4 AN to -6AN Lanyard Reusable Nut
- Hose End and Lanyard 37º Male AN
3000 Series are available in the following sizes:
- -6 AN to -8 AN 37º Male and Female
- ¼” to 3/8” Male and Female NPT
- -6 AN to-8 AN Hose Barb
- -6AN to -8 AN Push to Lock Hose Barb
- -6 AN to -8 AN Reusable Nut Hose End
- -6 AN to -8 AN Male O-ring Boss Seal
- -6 AN to -8 AN Lanyard Reusable Nut
- Hose End and Lanyard 37º Male AN
5000 Series are available in the following sizes:
- -8 AN to -12 AN 37º Male and Female
- 3/8” to 3/4 “ Male and Female NPT
- -8 AN to -12 AN Hose Barb
- -8 AN to -12 AN Push to Lock Hose Barb
- -8 AN to -12 AN Reusable Nut Hose End
- -8 AN to -12 AN Male O-ring Boss Seal
Jiffy-tite Motorsports makes a full line of Quick-Connect Fluid Fittings available for virtually any fuel, water, engine or transmission oil system on the market today. They are the fastest, most secure fittings in the industry and are NHRA and IHRA approved and SCCA accepted.
For more information about the easy to use Jiffy-tite Quick-Connect Fluid Fittings, or Transmission and Carburetor Kits, please call Duane LaFleur at Jiffy-tite Motorsports: 1-888-605-7788, or visit www.jiffy-tite.com.


Client: Jiffy-tite Motorsports, Press Releases
Friday, May 4th, 2012
Ponte Vedra, FL E3 Spark Plugs is pleased to announce its newest member of the E3 team, Thomas J. Lubrano, who is coming aboard as the new Vice President of Sales. Tom brings with him over 35 years of sales management and marketing experience, in addition to his strong working knowledge of the manufacturing process. He also has an aptitude at integrating manufacturing with the demands of engineering, sales, marketing and new product development.
Lubrano is tasked with developing sales strategies for the automotive, small engine, and Powersport spark plug sales channels. He will also be working the E3 management team to develop new markets, including E3’s new entry into the glow plug diesel segment. Lubrano will also be responsible for directing E3’s network of sales representatives.
“E3 Spark Plugs has become a well known name in the industry over the past few years. But, we recognized that to become a leading brand, we would need to bring to our executive staff a seasoned sales veteran. It is with great enthusiasm that we welcome Tom to the E3 team,” said Steve Joiner, E3′s Vice President of Marketing. ”His stellar reputation, leadership skills, and expertise in strategic planning and new business development were key factors in our hiring decision.”
“I’m very excited to be part of the E3 management team,” said Lubrano. “The E3 brand has really grown over the past several years, and I look forward to helping expand the distribution of E3’s patented technology into new and existing markets.”
Backed by a five year, 100,000-mile automotive warranty, E3 Spark Plugs, with its patented side-wire electrode, projects the combustion spark in a way that more quickly ignites the air/fuel mixture thereby creating a significantly faster and larger flame kernel. In effect, this burns more of the available fuel, resulting in increased combustion efficiency for improved power and fuel economy with reduced emissions. They are now available for most automotive, small engine, and powersports applications at automotive and hardware retail stores nationwide. For more information and complete test results, visit www.e3sparkplugs.com.

Client: E3 Spark Plugs, Press Releases