Transitioning To The New You – How Your Business Can Stay Relevant

Monday, April 11th, 2011

When I first moved to Nashville from Manhattan, I had no idea what I was getting myself into. I had lived my entire life in the Northeast, and I often felt as though I had moved to a different area of the world instead of to a different part of the country.  I have been here for a year now though, and the shock has worn off. I still can’t say y’all, but I have had fried green tomatoes and they are delicious!

Everything new and unfamiliar becomes familiar and comfortable with time and practice, and when looking at how business is applied in this day and age the same adage holds true. Social Networking is very much a part of the new workplace, with more and more companies spouting new Facebook and Twitter profiles each day. While established companies may sit back and wonder at the point of it all, there is a very real need for social networking to be involved in a business model. Simply put, there is an entire new generation of potential consumers that rely on these new networks above anything else to interact and communicate with the world around them. (more…)

Category:Articles, Social Media

To sponsor or not to sponsor?

Monday, October 11th, 2010

Since the earliest days of racing, drivers have looked to the manufacturer for help. Back then, GM, Ford & Chrysler were the “big fish” to catch. If you were fortunate enough to land a ride with the big three, you became part of a team that was determined to outperform the other two. (more…)

Category:Articles, Social Media

Creating Automotive Passion Among Today’s Youth

Monday, October 11th, 2010

I recently attended the National Street Rod Association’s (NSRA) Nationals in Louisville, KY, where nearly 11,000 enthusiasts showcased their automobiles. The cars & trucks were restorations or kits from the 1930’s all the way up through the 80’s. (more…)

Category:Articles, Social Media

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