Articles

New Browser Technologies Are Changing The Software Concept

Friday, June 3rd, 2011

This year Internet Explorer 6 celebrates its 10th year in existence. Coming bundled with Windows XP during its 2001 launch, Internet Explorer 6 (IE6) became the default web browser for any new computer sold from manufacturers such as Dell or Gateway and for anyone upgrading from Microsoft’s previous versions of Windows for the next five years until Microsoft released Internet Explorer 7.  During this five-year span, Windows XP came to power more than half of the computers in existence – peaking at 70% of all computers worldwide in 2007.

While XP was dominating both the consumer and enterprise markets, the web was growing exponentially. New browsers were being delivered that were open-source (developed by teams of people donating their time), free, and years ahead of the browser technology Microsoft was bundling with their operating system at the time.  Implementing fresh ideas about the role of the internet, these open-source browsers (Chrome, Firefox, Opera, etc) supported technologies such as CSS3 and HTML5, they were lightweight, updated frequently and more secure.

HTML5 LogoThese advances in browser technology mean that web developers can rapidly deploy web-based applications that rival their native software equivalent in terms of accessibility and features.  While a software development team delivering a native solution must maintain and support multiple versions and platforms (i.e., OSX, Windows XP, Windows 7, etc), a team developing a web based application must only maintain one version of their application.  For you, the end-user, that means more frequent updates and enhancements, a consistent experience across all platforms, cheaper licensing and access to the app from anywhere in the world with an internet connection.

This has caused a shift in the web recently, loosely referred to as “software as a service.” This push is encouraging users to abandon native applications and move parts of their digital lifestyle and workflow to reside entirely in the “cloud.” Google Apps, for example, can provide a business with an alternative to Microsoft’s Office suite. With Google Apps users can create spreadsheets and documents, manage their contacts and calendars, and send and receive email from any location, any computer or smartphone and from the same interface.  While Google and third-party developers are rapidly rolling out new features for Google Apps it still isn’t a direct replacement for Office, but it does provide an alternative for smaller companies that need easy document sharing capabilities, don’t have the resources to administer a complicated internal network or are looking to offset enterprise licensing fees.  All of this wasn’t possible just a few years ago and with the web continually maturing we’ll see the line of native and web app blurring more and more.

Until the recent release of Internet Explorer 9, Microsoft did not officially or fully support any of these technologies, making these advances inaccessible or incomplete to individuals or businesses still running older versions of Internet Explorer. Many small to medium-sized businesses could see benefits from upgrading to and maintaining recent browsers on their systems, but a large number of businesses are still adhering to an antiquated version of IE for one reason or another.  Some software requires older versions of IE to be installed and others have set up their systems to block users from installing third-party software (such as Chrome or Firefox), and, since Microsoft has no plans to release IE9 for Windows XP, the security, speed and innovation of the web to come will not be available to these users.

With Windows XP support now limited and scheduled to be completely shelved by 2014, it may be time to reconsider (or consider) your upgrade path while keeping in mind the increasing movement toward web-based solutions.  With tablets and mobile devices gaining popularity and Google soon to release its Chromebook to the public, its safe to say that both the web and computer hardware will become a very different place within the next decade.

Category: Articles, Technology

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CMA Festival Power Zone is here!

Monday, May 9th, 2011

In June The Country Music Association and Martin & Company Automotive Marketing Solutions will host the NEW Power Zone in the 2011 line-up of free zone areas open during CMA Music Festival.  The 2011 CMA Music Festival will take place Thursday through Sunday, June 9-12, in downtown Nashville, Tennessee.  The event, which celebrates its 40th birthday since beginning as Fan Fair® in 1972, will once again be filmed for an ABC television special to air in late summer.  The CMA Music Festival celebrates the unique relationship between country music artists and their fans in the heart of Music City, USA.  The event draws 250,000+ fans from all 50 states and 29 countries around the world. (more…)

Category: Articles

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Transitioning To The New You – How Your Business Can Stay Relevant

Monday, April 11th, 2011

When I first moved to Nashville from Manhattan, I had no idea what I was getting myself into. I had lived my entire life in the Northeast, and I often felt as though I had moved to a different area of the world instead of to a different part of the country.  I have been here for a year now though, and the shock has worn off. I still can’t say y’all, but I have had fried green tomatoes and they are delicious!

Everything new and unfamiliar becomes familiar and comfortable with time and practice, and when looking at how business is applied in this day and age the same adage holds true. Social Networking is very much a part of the new workplace, with more and more companies spouting new Facebook and Twitter profiles each day. While established companies may sit back and wonder at the point of it all, there is a very real need for social networking to be involved in a business model. Simply put, there is an entire new generation of potential consumers that rely on these new networks above anything else to interact and communicate with the world around them. (more…)

Category: Articles, Social Media

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Mega Viral Video Distribution

Friday, April 8th, 2011

Many companies are just now starting to realize the power of online video. Video production initiatives, especially in the automotive aftermarket, are showing up more and more on large, and even small, company marketing budget plans. However, it is surprising how many of these same companies believe that YouTube is the only relevant distribution outlet of their content. It is true that YouTube videos typically make their way to multiple platforms outside of just the website, such as mobile phones and set-top boxes. Plus, YouTube makes it easy to upload your video and track it’s performance using their built-in analytics, right down to being able to view how much of a video your viewers are watching before they click away. (more…)

Category: Articles

Is your website new?

Is Your Website Still New?

Monday, March 7th, 2011

On December 25, 1990, an MIT professor named Timothy Berners-Lee implemented the first successful communication between a Hypertext Transfer Protocol (HTTP) client and a server via a network with the help of a friend named Robert Cailliau and another student. While a major breakthrough in and of itself, I doubt those three men understood that what they created on that Christmas day would eventually change everything.  The first transmission of the world-wide-web had just been sent.  With the modern web having celebrated its 20th anniversary just several months ago, now is the perfect time to reflect back on the online history of our industry and your own business.

(more…)

Category: Articles

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Martin & Company’s Zandy Wagon Featured on Motorz.tv

Wednesday, February 16th, 2011

This is the full length version of the Zandy Wagon feature that was originally in S04E07 of Motorz TV http://mot.rs/s04e07
(more…)

Category: Articles, Videos, Videos

SEMA Show 2010: A Breath of Fresh Air

Thursday, November 18th, 2010

Wow! How many times did I simply have to catch my breath & just breathe that one word while at SEMA Show 2010 just a few short weeks ago? It was such a breath of fresh air! I was honored with the opportunity to participate in handing out free lunches to the exhibitors on Sunday & Monday during booth set up. In reality, I think it might have been my favorite part of the show. The appreciation they showed for us taking the time to reach out, get to know them, and advise how to best take advantage of their show experience was tremendous. (more…)

Category: Articles

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To sponsor or not to sponsor?

Monday, October 11th, 2010

Since the earliest days of racing, drivers have looked to the manufacturer for help. Back then, GM, Ford & Chrysler were the “big fish” to catch. If you were fortunate enough to land a ride with the big three, you became part of a team that was determined to outperform the other two. (more…)

Category: Articles, Social Media

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Creating Automotive Passion Among Today’s Youth

Monday, October 11th, 2010

I recently attended the National Street Rod Association’s (NSRA) Nationals in Louisville, KY, where nearly 11,000 enthusiasts showcased their automobiles. The cars & trucks were restorations or kits from the 1930’s all the way up through the 80’s. (more…)

Category: Articles, Social Media

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